Daily Design Fix » Uncategorized

Goldrun creates virtual stores for Airwalk

melaniewilliams — Mon, 29 Aug 2011 21:16:00 +0000

Airwalk launched it’s invisible pop-up store with the help from the teams at Goldrun and Y&R last November. The virtual store could be accesed using their cellphones in 2 locations: Washington Square, NYC and Venice Beach, CA. The users could download the application, go to the locations and hold up their phone. They would then discover images of limited edition Airwalk shoes around them which they could tap on and then purchase.

Goldrun has since launched many other campaigns utilizing augmented reality for companies including Bloomingdales, Esquire, H&M and more! I have a feeling this new dynamic, interactive tool will influence marketing for years to come.

OH and watch out for the founder Vivian Rosenthal. She’s creating quit a success story with her new company Goldrun and you should definietly add her to the ‘people you should know’ list.

Want to know more? Watch this Video about the Airwalk campaign
pretty sweet…

Designer you should know: Erica Eden

melaniewilliams — Mon, 02 May 2011 03:58:42 +0000

Erica Eden is a senior Industrial Designer at Smart Design and a founding member of the Femme Den.

Why is she is cool?
Erica is a part of Femme Den which focuses on developing a deeper understanding of how to design for gender. Women buy or influence up to 80% of consumer goods, so Femme Den focuses on improving design for women. They also strive to end stereotypes on how to design for women (for example: make it small and pink) and work to develop new techniques based on how women interact with a product. Their vision is inspiring and influential in today’s market. Erica mentions in her AIGA presentation that in industrial design, only 10-15% of the designers are women. Read more about the Femme Den on Fast Company.

You can see Erica in action in this great video presentation where she speaks about designing for women.
She explores some of the products designed especially for women and why they were successful. (or NOT successful)
AIGA Business and Design Conference 2010: Erica Eden

You can also learn more about Erica here: Q & A with Eden on the New York times.

Rock on, Erica Eden.

New FUZE drink commercial films puppets upside-down – say what?

melaniewilliams — Wed, 06 Apr 2011 02:57:06 +0000

I just saw a new FUZE drink commercial on TV and I immediately searched for the creators. The characters were quirky and interesting and I couldn’t tell how much was animation and how much was film. After coming across this article, I discovered the unique process that went into making this commercial. They filmed puppeteers in costumes upside-down and added animation at the end. Say what?! Check out the commercial and the ‘behind the mix’ video all about how they made these characters come to life.

Kudos to the director Aaron Duffy from 1st Avenue Pictures and the puppet creators from Randy Carfagno Productions.

Check out one of their new commercials:

Check out the ‘Behind the Mix’ video and peek into the creative process:

Letter Press Effect in photoshop – video tutorial

melaniewilliams — Thu, 16 Sep 2010 19:56:44 +0000

You gotta see this amazing tutorial from TutCandy. Here you will learn how to use Photoshop to create a letterpress effect with your text. This is a really popular style in web and graphic design today. Enjoy

Collecting the Mail: Handmade books

michelle — Wed, 12 May 2010 11:00:06 +0000

I stumbled onto this great blog where the bookbinder saved all of her junk mail envelopes to use as pages of very unique journals. What an obvious and super fun idea for a book. She started with stacks (signatures) of cut open junk mail envelopes.

And ended up with these beauties:

All of the journals have envelopes for pages with the security patterns, plastic windows and stamps left in tact. I can’t wait to make my own. Thanks Rhonda from Canada Rhonda’s has great ideas for all kinds of books. Check out more of her work and blog here.

Let Yourself be Wrong

melaniewilliams — Tue, 04 May 2010 20:43:09 +0000

Lovin’ this print from the Raw Art Letter Press Etsy Store. I might just have to pick myself up one of these typographic beauties!

MLK in Type: the beauty of typographic posters

melaniewilliams — Mon, 18 Jan 2010 19:14:34 +0000

In honor of Martin Luther King day, I thought I would share these beautiful Typographic Posters by Dencii.

I came across some beautiful typographic portraits. Here are some of my favorites.

by Dencii

by Dylan Roscover

See some other great typography collections

Micrography: Text Art and Typography

“Beauty of Typographic Portraits” by Creativity Den

45 Amazing Type Faces by Abduzeedo

Serif Tote Bag – I want one!

melaniewilliams — Wed, 25 Nov 2009 16:51:31 +0000

This is so simple, yet it brings so much joy. Only a designer can understand… This Serif Tote bag from Little Factory is a great gift idea for the designer on your list.

Good Advice for a Monday

melaniewilliams — Mon, 23 Nov 2009 18:19:32 +0000

Good Morning! The holiday season can be exciting but also overwhelming. Remember in design and in life – keep it simple

(via notcot.org)

My Other Half is Traveling

melaniewilliams — Fri, 20 Nov 2009 17:05:05 +0000

So my other half, my blog partner and co-worker: Michelle, has taken an undisclosed time off from the “real world” to travel with the love of her life. They will be heading to lots of exciting places and meeting lots of exciting people. She may pop up here once in a while if she is inspired to blog, but I know she will be focusing on the experience.

Michelle: I just wanted to let you know that I appreciate everything you do. You pick up where I leave off and you always know how to make me smile. We work all day together in the office and then we go out drinking at night. You work with me and you STILL want to be my friend. Even when I get stressed, you always know how to pick up the pieces. You and Zank are a huge part of my life and I’m so thankful to have you always inspiring me and just making me laugh. You are missed, but I’ll see you soon. LIVE IT UP.

Can’t wait to see all of the photos! See you in spring ~

Mel