WE HUB: Ashton Kutcher aka @aplusk
WHO IS ASHTON KUTCHER? The hilarious actor from “That ’70s Show“, “Punk’d” and the best movie from 2000,”Dude, Where’s my Car.”
WHY WE HUB HIM: Ashton knows how to gather the troops!! Last Thursday, April 16th, Ashton became the first twitter millionaire. He declared he could beat out CNN’s twitter to be the first person to have a million followers. Kutcher had challenged CNN to the Twitter race, saying he would donate 10,000 mosquito bed nets to charity for World Malaria Day in late April if he beat CNN, and 1,000 if he lost. CNN agreed to do the same. Kutcher crossed the 1 million mark on Twitter at 2:13 am on Friday morning. We love that the “tweet off” was about proving that one person can have a voice. We like that he’s always pushing the envelope and challenging the media. We are such fans and supporters of everything social media that it’s great to see celebrities learning to use these tools as an effective way to connect with the public. Ashton proved that you can use twitter for more than telling the world what you had for breakfast and that you can transform that into something that’s positive and can effectively change that world.
HOW WE CAN HELP: Ashton has already proved the power of twitter and communication. Artistic Hub would love to team up with Ashton to run a trucker-hat design competition to benefit one of the many charities he supports. It would be awesome to use that power to pull the design community together to help those in need. Kids and adults could design a trucker hat, t-shirt, shoes, etc. for the charity of Ashton’s choice and the public could vote for their favorite design. It would be a really fun way to get the community involved and aware of world issues, while still letting the people decide on the final design. The winning t-shirt could be sold and worn at all the events – awesome for fundraising and a great way to get people involved. How does it work? See the Sports Illustrated KIDS t-shirt contest going on now! (this requires a log-in) Or see the Interactive Day San Diego Design contest.
We love that Ashton is using his fame for good, showing that one person’s voice can be heard. His high energy, hilarious and positive attitude is why WE HUB HIM!
-Mel & Michelle
Last weekend Mel and I teamed up to participate in San Diego’s first ever High Trek Adventure. We designed High Trek’s new storefront and decided a team building exercise with the Artistic Hub/Collar Free crew would be a perfect Saturday afternoon. Split into teams of two, Jimmy and Pat and Mel and I hit the streets of San Diego. Dressed to kill with our matching Collarfree Obama tees, headbands and matching socks we were ready to dominate anyone that got in our way. Mel and I recommend High Trek Adventure to everyone! We had a blast exploring the city in a new way. There were about 180 participants ranging from teams of two to groups of families, and there was even a baby!
High Trek Adventure is a unique urban race where brain meets brawn. Teams solve clever clues and face fun challenges all while navigating the urban landscape via foot or public transportation. That means: no cabs, bikes or skates. You have to bring your digital camera and take pics in front of each checkpoint. Mel and I prefer to jump. Jason Hofsess, High Trek’s head honcho was super nice and excited to have everyone there. The next adventure is April 11th in Austin.
High Trek Results:
Jimmy and Pat came in 8th with a time of 2:02:35
Mel and I came in 22nd with a time of 2:33:55
You know what that means?!!! The top 25 qualify for the Vegas Championship in November and we’re there baby!
Check out High Trek and find out when an adventure is coming to a city near you:
High Trek Blog , High Trek Adventure Official Gear , High Trek Adventure website
We just wanted to thank High Trek, specifically Jason for letting us come out and particpate in such a great event! Can’t wait to do it again.
-michelle & mel
Our political t-shirts are in! Whether you prefer Obama or McCain, you can’t deny that these t-shirts rock.
(left: “Words of Hope” by Aaron Gilmore, right: “Country First” by Derrick Castle)
Trampoline Friday! Some people chat around a water cooler, friendly updates and and gossip chatter before they are shoo-ed off to their cubicals. At Collar Free, we spend lunch in the park with a giant trampoline! Seth, our web developer, surprised us with lunch from our favorite Greek place: Olympic Cafe and a giant trampoline in Balboa Park! Check it out:
We hope your work days are as fun as ours.
Published August 18, 2008
Tags: Mel, Video, YouTube
What if there were no stop signs and a modern company had to create one… great video from YouTube about the process designers go through and the demands of the client. SO FUNNY! Enjoy
Published August 12, 2008
Graphic Design , Tutorials
So I just found an awesome article on GoMediazine that cover “awful mistakes made by designers in the music and apparel industry.” This is 2 of a 3 part series that is great reminder to designers of all levels.
Check out Number 7:
“You’ve always heard that communication is key. Young designers and even experienced ones lose jobs because they don’t follow directions or listen to what the client really wants.”
(This is a great image highlighting common problems we run into as designers. Click to read full article.)
There is that saying that “the customer is always right,” which can be frustrating in design. Some clients give more room for artistic freedom than others, but clearly understanding what they want before you spend hours on layout that YOU think is beautiful- helps a lot. We all know that some clients don’t really know what they want. All they know is they DON’T want what you created after 3 weeks of mock-ups and meetings. Love it. Just remember, communication is the key to success.
I also like Number 8:
Not utilizing the medium to it’s fullest.”
Here they were referring to different parts of the design and creating new ways to display things. “There is more to packaging than just graphics.” Sometimes you need to get off of that chair and down on the floor with some paint, paper and glue. I’m a painter and after staring at a computer screen all day I really need to unwind with a canvas. I think experimenting with mixed media– no not like Photoshop and Illustrator- like paper and paint -really let’s you use those same principles of layering and textures which you can then use in your graphic arts. I try to use the computer as a tool to express ideas that came from my arm and pencil. Even if you’re not into fine art, give it a try!
Check out the complete artile at GoMediazine for more info on common mistakes so YOU don’t make them!
Published August 11, 2008
Tags: Mel, Michelle
Welcome to our new design blog! Michelle and I are graphic designers for a new design community and t-shirt company called Collar Free, based in San Diego. We don’t pretend to be experts in anything, but we created this blog to share ideas, inspiration, knowledge and fun. One thing we DO know about graphic design, is it has a great community. Michelle and I will post design inspiration, tutorials, photos from local art/fashion events and tales of our design-ventures. We work for a t-shirt company, but we will post links and info about all kinds of design – from apparel to skateboards to interior design. Plus, anything that entertains us during our lunch breaks at Collar Free, we will share with you! Feel free to tell us what you think and share your own ideas here.