WE HUB: TOMS Shoes!!!
WHAT ARE TOMS? TOMS Shoes were founded on a simple premise: For every pair you purchase, TOMS will give a pair of shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what they’re all about.
WHY WE HUB THEM: It’s great to see people with great products helping communities in need. We love Blake Mycoskie, TOMS chief shoe-giver and founder. He has made it his mission to give over 300,000 pairs of shoes to children in need around the world in 2009. TOMS are not only the cutest thing on the block but also engages it’s consumers, letting them become part of the cause. Their eco-friendly “vegan” TOMS are a hit using 35% hemp+65% post-consumer plastic bottles, recycled rubber soles and contain no animal by-products.
HOW WE CAN HELP: TOMS supports so many communities worldwide, Artistic Hub would love to partner up and run a worldwide design competition supporting TOMS message, “One for One.” It would be awesome to engage artists from around the globe and let them creatively express this message on fun different products. The public would vote for their favorite design and the one with the most votes would be the official t-shirt/shoe design for the month. An added bonus, all of the designs in voting would be available on-demand, so anyone could purchase their design instantly on a tank-top, t-shirt, hoodie, hats, etc.
Check out AT&T’s latest ad campaign featuring TOMS Shoes:
Their dedication to helping the greater good is why WE HUB THEM! Read and watch more about Blake’s great story. Follow them on twitter @TOMSshoes
-Mel & Michelle
@dailydesignfix
artistichub.com
