Posts Tagged 'We Hub You'

WE HUB: Life is Good

Published April 13, 2009 We Hub You Leave a Comment
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WE HUB: Life is Good

WHO IS LIFE IS GOOD? Life is Good is a New England based brand that stays close to its roots, with an emphasis on simplicity, humor and humility. They share their message of optimism through positive products, festivals and more.
bertandjohn They began in 1989 selling t-shirts door-to-door and sleeping in their van, as they traveled around the East Coast.  Little did they know, their success was based on their smiles. In 1994 the “Jack smile” was printed on a tee and they went like wild fire! Suddenly, people got it.

smileSince then, Life is Good has expanded their product line to everything from t-shirts, to hats, to bags, umbrella’s, coolers, candles, mugs… you get the picture. I don’t know another site that has such a complete product line. Watch the story on NBC’s The Today Show.

WHY WE HUB THEM? Their message of optimism kicks butt. We love working with like-minded people and we can relate to their t-shirt company trials because we just launched Collar Free last year. Life is Good is a major sponsor of Project Joy, an organization that believes play is the single most important activity in the life of a child. Its mission is to ensure that nothing, including poverty, trauma or any other societal injustice, stands in the way of healthy play for young children. They will be putting on major events across the US to help raise money for the Life is Good Kids Foundation and kids in need. Look out people, it’s a company with heart! :)

We love these:

lifeisgood_shop

HOW WE CAN HELP: Artistic Hub could team up with Life is Good to run a t-shirt design competition for the Life is Good Kids Foundation. Kids and adults could design a t-shirt for the foundation and the public could vote for their favorite right on lifeisgood.com. Art is a positive outlet for kids of all ages and it would be so fun to let THEM decide which t-shirt they want to wear at the next event! The winning t-shirt could be sold and worn at all the events – awesome for fundraising and a great way to get people involved. How does it work? See the Sports Illustrated KIDS t-shirt contest going on now! (this requires a log-in) Or see the Interactive Day San Diego Design contest.

Their quality products and message of optimism reminds us all that life IS good and this is why we hub them!

-mel & michelle
www.artistichub.com

WE HUB: “Wexley School for Girls”c

Published April 6, 2009 We Hub You Leave a Comment
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wexley-golf

Our new weekly feature will focus on people/companies we hub (hub meaning love). We don’t want to freak anybody out by saying we hub you. It’s nothing weird, we promise.

THIS WEEK , WE HUB: Wexley School for Girls!

WHO IS WEXLEY? Don’t be fooled by the name. Wexley is not a school. Wexley School for Girls is an advertising agency based in Seattle founded by Ian Cohen and Cal McAllister.

WHY WE HUB THEM: basically because they’re awesome! They are ridiculous and smart rolled into a ball of wacky and offbeat. We love their non-traditional approach to advertising that extends far beyond print and tv ads. They look beyond the obvious, preserve a little mystery in their work without plastering their clients name all over but still creating interest (check out the huge pushpins placed all over Seattle for Microsoft). We love that they focus on a small core audience and engage their audience on and off the streets (“Hey Genius” campaign for Microsoft).

Take a look at their short films, “Winner Take Steve” for example which was made for Nike. This spot featured a couple of nerdy kids at summer camp and has spread over the Internet and was shown at more than 20 film festivals.  It doesn’t show one bit of Nike’s brand in the ad, which is so intriguing.  “People are spending more time getting branding messages than ever before,” says Cal McAllister, Wexley’s co-founder. “To reach them, it just takes a marketing department to think entirely differently.”

WHAT WE CAN DO FOR THEM: Artistic Hub would love to be part of the Wexley madness. We think a t-shirt design contest would be a perfect fit for Wexley and their fun interactive website. I could sit and play on Wexley’s site all day but if there were a design competition on their site I would never leave. It would be hilarious. I would love to rock a sweet tee with a ‘sexley wexley’ saying or my personalized pirate horoscope. Or even better partner with the Hub to help and show your clients even more fun keeping in sync with the Wexley way!

Their outrageous approach has landed them clients like Nike, Microsoft, Sprite and T Mobile. The fun, high energy, offbeat creativity and use of threats in obtaining clients is why WE HUB THEM!

-mel & michelle
www.artistichub.com

*read the entire article from Inc here.

Twitter: @dailydesignfix

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